{"id":727,"date":"2020-11-20T15:00:00","date_gmt":"2020-11-20T18:00:00","guid":{"rendered":"https:\/\/www.dooca.com.br\/blog\/?p=727"},"modified":"2022-03-11T08:55:42","modified_gmt":"2022-03-11T11:55:42","slug":"black-friday-dooca-commerce-hotsites-promocionais","status":"publish","type":"post","link":"https:\/\/www.dooca.com.br\/blog\/black-friday-dooca-commerce-hotsites-promocionais\/","title":{"rendered":"Black Friday Dooca Commerce: Hotsites Promocionais"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"213\" src=\"https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2021\/05\/banner-BF-desk-NbSJJ-6-1024x213.png\" alt=\"\" class=\"wp-image-733\" srcset=\"https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2021\/05\/banner-BF-desk-NbSJJ-6-1024x213.png 1024w, https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2021\/05\/banner-BF-desk-NbSJJ-6-300x63.png 300w, https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2021\/05\/banner-BF-desk-NbSJJ-6-768x160.png 768w, https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2021\/05\/banner-BF-desk-NbSJJ-6-1536x320.png 1536w, https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2021\/05\/banner-BF-desk-NbSJJ-6-450x94.png 450w, https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2021\/05\/banner-BF-desk-NbSJJ-6-780x163.png 780w, https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2021\/05\/banner-BF-desk-NbSJJ-6-1600x333.png 1600w, https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2021\/05\/banner-BF-desk-NbSJJ-6.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>N\u00e3o \u00e9 novidade pra ningu\u00e9m que a&nbsp;<strong>Black Friday<\/strong>&nbsp;j\u00e1 \u00e9 a principal data do e-commerce brasileiro. Por\u00e9m, \u00e9 sempre bom estar atento \u00e0s possibilidades de proporcionar aos usu\u00e1rios uma melhor experi\u00eancia de compra em datas t\u00e3o importantes quanto esta.<\/p>\n\n\n\n<p>Um dos recursos mais utilizados durante a \u00e9poca da Black Friday s\u00e3o os&nbsp;<a href=\"https:\/\/dooca.com.br\/loja-virtual-otimizada-para-conteudo-e-marketing\"><strong>Hotsites<\/strong><\/a>, j\u00e1 bastante conhecidos nos grandes portais de venda online.<\/p>\n\n\n\n<p>E voc\u00ea, lojista? J\u00e1 sabe como utilizar esse recurso para alavancar as suas vendas?<\/p>\n\n\n\n<p>Para te ajudar, a Dooca Commerce e o&nbsp;<a href=\"https:\/\/dooca.com.br\/parceiro\/8\">parceiro odo.digital<\/a>&nbsp;elaboraram uma s\u00e9rie de dicas fundamentais para que voc\u00ea aproveite todas as vantagens dessa estrat\u00e9gia. Confira:<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_32 counter-hierarchy counter-decimal ez-toc-light-blue\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">&Iacute;ndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><label for=\"item\" aria-label=\"Table of Content\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/label><input type=\"checkbox\" id=\"item\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1'><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.dooca.com.br\/blog\/black-friday-dooca-commerce-hotsites-promocionais\/#Afinal_o_que_e_um_Hotsite_Quais_sao_as_vantagens_dele\" title=\"Afinal: o que \u00e9 um Hotsite? Quais s\u00e3o as vantagens dele?\">Afinal: o que \u00e9 um Hotsite? Quais s\u00e3o as vantagens dele?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.dooca.com.br\/blog\/black-friday-dooca-commerce-hotsites-promocionais\/#Organize_a_sua_estrategia_com_antecedencia\" title=\"Organize a sua estrat\u00e9gia com anteced\u00eancia:\">Organize a sua estrat\u00e9gia com anteced\u00eancia:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.dooca.com.br\/blog\/black-friday-dooca-commerce-hotsites-promocionais\/#Conte_com_a_Dooca_Commerce\" title=\"Conte com a Dooca Commerce!\">Conte com a Dooca Commerce!<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Afinal_o_que_e_um_Hotsite_Quais_sao_as_vantagens_dele\"><\/span><strong>Afinal: o que \u00e9 um Hotsite? Quais s\u00e3o as vantagens dele?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Os Hotsites s\u00e3o utilizados para aumentar o poder de convers\u00e3o de uma loja virtual, onde o seu principal objetivo \u00e9 trazer destaque para alguma promo\u00e7\u00e3o ou evento pontual. Com uma proposta voltada \u00e0 divulga\u00e7\u00e3o, as principais vantagens de um Hotsite s\u00e3o:<\/p>\n\n\n\n<ul><li><strong>Exclusividade<\/strong>: Um Hotsite possui fun\u00e7\u00e3o e identidade visual exclusivas, podendo ser totalmente diferente da estrutura visual do restante da loja. Assim, chamar a aten\u00e7\u00e3o do consumidor fica muito mais f\u00e1cil.<\/li><li><strong>Objetividade<\/strong>: Com um \u00fanico foco (Black Friday, promo\u00e7\u00e3o exclusiva, data comemorativa ou a\u00e7\u00e3o de marketing), o Hotsite ajuda muito nas convers\u00f5es.<\/li><li><strong>Prazo determinado<\/strong>: O Hotsite comunica o prazo no qual uma determinada oferta ou condi\u00e7\u00e3o \u00e9 v\u00e1lida, incentivando o usu\u00e1rio a fazer a sua compra no menor prazo poss\u00edvel. Assim, as convers\u00f5es s\u00e3o realizadas de maneira eficaz.<\/li><li><strong>Apelo visual<\/strong>: O foco principal de um Hotsite \u00e9 converter, e por isso, \u00e9 importante escolher cores que comuniquem bem a oferta e CTAs (Call To Attention) que sejam claras e objetivas. O ideal \u00e9 ser sucinto sem confundir o usu\u00e1rio.<\/li><li><strong>Mensura\u00e7\u00e3o<\/strong>: Com o uso de um subdom\u00ednio para o Hotsite, \u00e9 poss\u00edvel mensurar as campanhas de forma espec\u00edfica e entender o retorno sobre o seu investimento em cada uma delas.<\/li><\/ul>\n\n\n\n<p>Al\u00e9m disso, um Hotsite bem estruturado, seguindo as boas pr\u00e1ticas para uma Black Friday de sucesso (descontos reais, prazos adequados e condi\u00e7\u00f5es de pagamento atrativas) pode ajudar muito na fideliza\u00e7\u00e3o da marca pelo cliente e na gera\u00e7\u00e3o de prova social. Assim, consumidores que t\u00eam experi\u00eancias positivas na Black Friday costumam indicar o site para outras pessoas.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Organize_a_sua_estrategia_com_antecedencia\"><\/span><strong>Organize a sua estrat\u00e9gia com anteced\u00eancia:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>N\u00e3o deixe para liberar seu Hotsite apenas no dia da&nbsp;<strong>Black Friday<\/strong>. Prepare seu p\u00fablico para as promo\u00e7\u00f5es com um &#8220;esquenta&#8221; ou &#8220;Black November&#8221;, onde voc\u00ea pode antecipar algumas condi\u00e7\u00f5es e gerar ainda mais engajamento na data principal. Isso ajuda a sentir a temperatura do p\u00fablico em rela\u00e7\u00e3o \u00e0s ofertas e a captar cadastros interessados nas promo\u00e7\u00f5es especiais da data mais esperada para o com\u00e9rcio online.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Conte_com_a_Dooca_Commerce\"><\/span><strong>Conte com a Dooca Commerce!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Mesmo faltando poucos dias para a Black Friday deste ano, n\u00e3o deixe de explorar o recurso de&nbsp;<a href=\"https:\/\/dooca.com.br\/precos\">Hotsites dispon\u00edvel na Dooca Commerce a partir do plano Aventura<\/a>. Com certeza voc\u00ea vai encontrar muitas formas de explorar este recurso n\u00e3o s\u00f3 na Black, mas durante o ano todo!<\/p>\n\n\n\n<p>Sucesso nas vendas e uma \u00f3tima Black Friday!<\/p>\n\n\n\n<p><strong>Este artigo foi escrito por:<\/strong><br><strong>&nbsp;<\/strong><a href=\"https:\/\/www.odo.digital\/\" class=\"broken_link\"><strong>Odo | odo.digital<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guia de boas pr\u00e1ticas para o lojista Dooca Commerce<\/p>\n","protected":false},"author":2,"featured_media":729,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[135],"tags":[45,130],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Black Friday Dooca Commerce: Hotsites Promocionais - Dooca Commerce Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dooca.com.br\/blog\/black-friday-dooca-commerce-hotsites-promocionais\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday Dooca Commerce: Hotsites Promocionais - 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