{"id":687,"date":"2020-10-30T15:00:00","date_gmt":"2020-10-30T18:00:00","guid":{"rendered":"https:\/\/www.dooca.com.br\/blog\/?p=687"},"modified":"2021-08-03T10:22:54","modified_gmt":"2021-08-03T13:22:54","slug":"black-friday-dooca-commerce-inbound-marketing","status":"publish","type":"post","link":"https:\/\/www.dooca.com.br\/blog\/black-friday-dooca-commerce-inbound-marketing\/","title":{"rendered":"Black Friday Dooca Commerce: Inbound Marketing"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"213\" src=\"https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2021\/05\/banner-BF-desk-NbSJJ-3-1024x213.png\" alt=\"\" class=\"wp-image-692\" srcset=\"https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2021\/05\/banner-BF-desk-NbSJJ-3-1024x213.png 1024w, https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2021\/05\/banner-BF-desk-NbSJJ-3-300x63.png 300w, https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2021\/05\/banner-BF-desk-NbSJJ-3-768x160.png 768w, https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2021\/05\/banner-BF-desk-NbSJJ-3-1536x320.png 1536w, https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2021\/05\/banner-BF-desk-NbSJJ-3-450x94.png 450w, https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2021\/05\/banner-BF-desk-NbSJJ-3-780x163.png 780w, https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2021\/05\/banner-BF-desk-NbSJJ-3-1600x333.png 1600w, https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2021\/05\/banner-BF-desk-NbSJJ-3.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Voc\u00ea j\u00e1 preparou as a\u00e7\u00f5es de marketing para chamar a aten\u00e7\u00e3o dos seus clientes nessa Black Friday?<\/p>\n\n\n\n<p>Hoje, sabemos que o importante \u00e9 produzir conte\u00fado \u00fatil, relevante e que cative o consumidor da sua marca. Ou seja: sabemos que \u00e9 essencial contar a hist\u00f3ria do seu neg\u00f3cio e do que voc\u00ea tem para oferecer. O nome disso \u00e9&nbsp;<strong>Inbound Marketing<\/strong>.<\/p>\n\n\n\n<p>Pensando em te ajudar com todos os processos do Inbound Marketing, a Dooca Commerce e a&nbsp;<a href=\"https:\/\/www.vrumdigital.com.br\/\"><strong>ag\u00eancia parceira Vrum Digital<\/strong><\/a>&nbsp;prepararam dicas para a data comercial mais esperada do varejo online. Confere a\u00ed:<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_32 counter-hierarchy counter-decimal ez-toc-light-blue\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">&Iacute;ndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><label for=\"item\" aria-label=\"Table of Content\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/label><input type=\"checkbox\" id=\"item\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1'><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.dooca.com.br\/blog\/black-friday-dooca-commerce-inbound-marketing\/#Atraia_o_seu_publico-alvo\" title=\"Atraia o seu p\u00fablico-alvo:\">Atraia o seu p\u00fablico-alvo:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.dooca.com.br\/blog\/black-friday-dooca-commerce-inbound-marketing\/#Converta_o_publico_em_lead\" title=\"Converta o p\u00fablico em lead:\">Converta o p\u00fablico em lead:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.dooca.com.br\/blog\/black-friday-dooca-commerce-inbound-marketing\/#Trabalhe_o_relacionamento_e_feche_negocio\" title=\"Trabalhe o relacionamento e feche neg\u00f3cio:\">Trabalhe o relacionamento e feche neg\u00f3cio:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.dooca.com.br\/blog\/black-friday-dooca-commerce-inbound-marketing\/#Encante_o_seu_cliente\" title=\"Encante o seu cliente:\">Encante o seu cliente:<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Atraia_o_seu_publico-alvo\"><\/span><strong>Atraia o seu p\u00fablico-alvo:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O primeiro pilar do Inbound Marketing \u00e9 o ato de&nbsp;<strong>atrair<\/strong>. Quando falamos nisso, n\u00e3o \u00e9 apenas em visitantes para a sua loja, mas sim os&nbsp;<strong>visitantes corretos<\/strong>&nbsp;para ela.<\/p>\n\n\n\n<p>Essa atra\u00e7\u00e3o pode ser realizada com:<\/p>\n\n\n\n<ul><li>Eventos e promo\u00e7\u00f5es da sua marca, como webinars, compre e ganhe, descontos e descontos progressivos.<ul><li>Na Dooca Commerce, voc\u00ea pode criar cupons de descontos a partir do plano Descoberta, criar descontos progressivos e em massa a partir do Conhecimento e utilizar o Compre e Ganhe tamb\u00e9m a partir do plano Conhecimento.<\/li><\/ul><\/li><li>Estrat\u00e9gias de tr\u00e1fego pago, como vimos anteriormente no artigo sobre&nbsp;<a href=\"https:\/\/www.dooca.com.br\/blog\/black-friday-dooca-commerce-midia-e-trafego\"><strong>M\u00eddia e Tr\u00e1fego<\/strong><\/a>;<\/li><li>Criativos para redes sociais, anunciando e marcando os seus produtos no Facebook e Instagram;<ul><li>A Dooca Commerce tem integra\u00e7\u00e3o com o&nbsp;<a href=\"https:\/\/dooca.com.br\/integracao\/facebook-catalog\"><strong>Facebook Catalog<\/strong><\/a>&nbsp;a partir do Plano Descoberta, onde voc\u00ea pode criar esse conte\u00fado din\u00e2mico e atrair o seu p\u00fablico-alvo.<\/li><\/ul><\/li><\/ul>\n\n\n\n<p>Ou seja: tudo aquilo que fa\u00e7a o seu cliente interagir com a sua loja e desejar o seu produto.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Converta_o_publico_em_lead\"><\/span><strong>Converta o p\u00fablico em lead:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ap\u00f3s atrair esses poss\u00edveis clientes, entramos na etapa de&nbsp;<strong>converter<\/strong>. Esse processo complementa o ato de atrair, mas faz com o que o visitante vire lead antes de avan\u00e7ar no processo de compra. Nessa fase do Inbound Marketing, aposte em:<\/p>\n\n\n\n<ul><li>Criar uma landing page ou formul\u00e1rios de atendimento para captar as informa\u00e7\u00f5es dos clientes;<ul><li>A Dooca Commerce possui integra\u00e7\u00e3o com diversas ferramentas de marketing que te auxiliar\u00e3o nesse processo. Clique&nbsp;<a href=\"https:\/\/dooca.com.br\/integracoes-com-a-loja-virtual\"><strong>aqui<\/strong>&nbsp;<\/a>para saber mais.<\/li><\/ul><\/li><li>Utilize os CTA &#8211; call to atention &#8211; para chamar a aten\u00e7\u00e3o e instigar que o poss\u00edvel cliente deixe os seus dados. Pode ser para o download de algum material ou para se inscrever em uma newsletter, por exemplo.<\/li><\/ul>\n\n\n\n<p>Assim, voc\u00ea poder\u00e1 criar uma \u201ccentral\u201d com as informa\u00e7\u00f5es dos seus potenciais clientes e passar para a pr\u00f3xima etapa.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Trabalhe_o_relacionamento_e_feche_negocio\"><\/span><strong>Trabalhe o relacionamento e feche neg\u00f3cio:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Para fechar neg\u00f3cio com os seus potenciais clientes, \u00e9 necess\u00e1rio que voc\u00ea trabalhe o&nbsp;<strong>relacionamento<\/strong>&nbsp;com eles. Para isso, aposte no envio de e-mails marketing para nutrir o interesse do seu lead, mandando informa\u00e7\u00f5es sobre o seu neg\u00f3cio e explicando ao cliente quais as vantagens de fechar neg\u00f3cio com voc\u00ea.<\/p>\n\n\n\n<p>Conhe\u00e7a as integra\u00e7\u00f5es da Dooca que podem te ajudar nesse processo:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/dooca.com.br\/integracao\/cartstack\"><strong>CartStack<\/strong><\/a><\/li><li><a href=\"https:\/\/dooca.com.br\/integracao\/mailchimp\"><strong>MailChimp<\/strong><\/a><\/li><li><a href=\"https:\/\/dooca.com.br\/integracao\/rd-station\"><strong>RD Station<\/strong><\/a><\/li><li><a href=\"https:\/\/dooca.com.br\/integracao\/mailbiz\"><strong>Mailbiz<\/strong><\/a><\/li><li><a href=\"https:\/\/dooca.com.br\/integracao\/all-in-mail\"><strong>All In Mail<\/strong><\/a><\/li><li><a href=\"https:\/\/dooca.com.br\/integracao\/dinamize\"><strong>Dinamize<\/strong><\/a><\/li><\/ul>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Encante_o_seu_cliente\"><\/span><strong>Encante o seu cliente:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A \u00faltima fase do Inbound Marketing \u00e9 o&nbsp;<strong>encantamento<\/strong>. Com esse \u00faltimo pilar, voc\u00ea tem a chance de conquistar um novo cliente que promova a sua marca e lhe indique para outras pessoas. Mas, para isso \u00e9 necess\u00e1rio manter um relacionamento ativo com:<\/p>\n\n\n\n<ul><li>E-mails marketing com as novidades do seu neg\u00f3cio;<\/li><li>Conte\u00fados personalizados para os seus clientes;<ul><li>A partir do plano Conhecimento da Dooca Commerce, voc\u00ea pode criar um blog integrado a sua loja virtual. Aposte na produ\u00e7\u00e3o de conte\u00fados relevantes e que auxiliem as necessidades dos seus clientes.<\/li><\/ul><\/li><li>Pesquisas do que os clientes gostam na sua marca e do que gostariam de ver na sua loja virtual.<\/li><\/ul>\n\n\n\n<p>Nesse est\u00e1gio do Inbound Marketing, deve-se abra\u00e7ar a comunica\u00e7\u00e3o aberta entre a marca e o cliente para que se estabele\u00e7a uma rela\u00e7\u00e3o de confian\u00e7a.<\/p>\n\n\n\n<p><strong>Este artigo foi escrito por:\u00a0<\/strong><br><a href=\"https:\/\/www.vrumdigital.com.br\/\"><strong>Vrum Digital<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guia de boas pr\u00e1ticas para o lojista Dooca Commerce<\/p>\n","protected":false},"author":2,"featured_media":691,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[135,3,19],"tags":[45],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Black Friday Dooca Commerce: Inbound Marketing - 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