{"id":646,"date":"2020-10-09T15:00:00","date_gmt":"2020-10-09T18:00:00","guid":{"rendered":"https:\/\/www.dooca.com.br\/blog\/?p=646"},"modified":"2021-05-10T15:06:20","modified_gmt":"2021-05-10T18:06:20","slug":"black-friday-dooca-commerce-jornada-de-compra","status":"publish","type":"post","link":"https:\/\/www.dooca.com.br\/blog\/black-friday-dooca-commerce-jornada-de-compra\/","title":{"rendered":"Black Friday Dooca Commerce: Jornada de compra"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"213\" src=\"https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2021\/05\/banner-BF-desk-NbSJJ-1-1024x213.png\" alt=\"\" class=\"wp-image-648\" srcset=\"https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2021\/05\/banner-BF-desk-NbSJJ-1-1024x213.png 1024w, https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2021\/05\/banner-BF-desk-NbSJJ-1-300x63.png 300w, https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2021\/05\/banner-BF-desk-NbSJJ-1-768x160.png 768w, https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2021\/05\/banner-BF-desk-NbSJJ-1-1536x320.png 1536w, https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2021\/05\/banner-BF-desk-NbSJJ-1-450x94.png 450w, https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2021\/05\/banner-BF-desk-NbSJJ-1-780x163.png 780w, https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2021\/05\/banner-BF-desk-NbSJJ-1-1600x333.png 1600w, https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2021\/05\/banner-BF-desk-NbSJJ-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>A Black Friday est\u00e1 chegando junto com a certeza de que \u00e9 necess\u00e1rio se preparar para um alt\u00edssimo volume de vendas. Segundo o portal E-commerce Brasil,&nbsp;<a href=\"https:\/\/www.ecommercebrasil.com.br\/noticias\/72-dos-brasileiros-pretendem-fazer-compras-na-black-friday\/\" class=\"broken_link\">72% dos brasileiros pretendem fazer compras na Black Friday<\/a>. E a\u00ed, lojista? Seu e-commerce est\u00e1 preparado?<\/p>\n\n\n\n<p>Dando continuidade ao guia de boas pr\u00e1ticas para o lojista Dooca Commerce neste per\u00edodo de grande volume, n\u00f3s preparamos conte\u00fados simples e pr\u00e1ticos para que a sua Black Friday tenha \u00f3timos resultados. Confira abaixo nossas dicas para o evento:<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_32 counter-hierarchy counter-decimal ez-toc-light-blue\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">&Iacute;ndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><label for=\"item\" aria-label=\"Table of Content\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/label><input type=\"checkbox\" id=\"item\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1'><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.dooca.com.br\/blog\/black-friday-dooca-commerce-jornada-de-compra\/#Jornada_de_compra_como_garantir_uma_experiencia_de_sucesso\" title=\"Jornada de compra: como garantir uma experi\u00eancia de sucesso?\">Jornada de compra: como garantir uma experi\u00eancia de sucesso?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.dooca.com.br\/blog\/black-friday-dooca-commerce-jornada-de-compra\/#E_se_o_carrinho_for_abandonado\" title=\"E se o carrinho for abandonado?\">E se o carrinho for abandonado?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.dooca.com.br\/blog\/black-friday-dooca-commerce-jornada-de-compra\/#Como_recuperar_os_itens_do_carrinho_abandonado\" title=\"Como recuperar os itens do carrinho abandonado?\">Como recuperar os itens do carrinho abandonado?<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Jornada_de_compra_como_garantir_uma_experiencia_de_sucesso\"><\/span><strong>Jornada de compra: como garantir uma experi\u00eancia de sucesso?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Voc\u00ea j\u00e1 deve ter ouvido falar em &#8220;p\u00e1gina de checkout&#8221;, mas voc\u00ea sabe o que isso significa? Checkout nada mais \u00e9 do que a p\u00e1gina de pagamento da sua loja virtual, onde o seu cliente finaliza as compras.<\/p>\n\n\n\n<p>O checkout \u00e9 uma das partes mais importantes da jornada de compra do cliente, pois ela ajuda a transmitir credibilidade, seguran\u00e7a e oferece continuidade na experi\u00eancia do consumidor final.<\/p>\n\n\n\n<p>A Dooca Commerce possui<a href=\"https:\/\/dooca.com.br\/loja-virtual-com-checkout-transparente\">&nbsp;checkout transparente<\/a>, ou seja: o pedido pode ser pago diretamente na loja virtual, permitindo que o cliente apenas digite os dados de cart\u00e3o de cr\u00e9dito e demais informa\u00e7\u00f5es cadastrais sem sair do site. Assim, a probabilidade do consumidor abandonar o carrinho \u00e9 muito menor.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"E_se_o_carrinho_for_abandonado\"><\/span><strong>E se o carrinho for abandonado?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00c9 muito importante verificar a taxa de compras n\u00e3o finalizadas na sua loja virtual para que a situa\u00e7\u00e3o possa ser revertida. Para que voc\u00ea, lojista, possa ter um maior controle dos clientes que adicionaram itens no carrinho e n\u00e3o finalizaram a compra, desenvolvemos a op\u00e7\u00e3o de&nbsp;<a href=\"https:\/\/suporte.dooca.com.br\/kb\/article\/124909\/carrinhos-abandonados-na-loja-online?ticketId=&amp;q=\">carrinhos abandonados<\/a>. Assim, a sua loja pode criar a\u00e7\u00f5es de marketing para que esse cliente finalize a compra.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Como_recuperar_os_itens_do_carrinho_abandonado\"><\/span><strong>Como recuperar os itens do carrinho abandonado?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Funcionalidade nativa da plataforma e dispon\u00edvel em todos os planos, a recupera\u00e7\u00e3o de carrinhos da Dooca Commerce funciona via WhatsApp. \u00c9 isso mesmo: basta que voc\u00ea, lojista, atente-se aos carrinhos abandonados no menu&nbsp;<strong>Pedidos<\/strong>&nbsp;&gt;&nbsp;<strong>Carrinhos Abandonados<\/strong>. Ao lado do pedido, \u00e9 s\u00f3 clicar no \u00edcone do WhatsApp para entrar em contato com o seu cliente e tentar finalizar a compra que n\u00e3o foi conclu\u00edda. F\u00e1cil, n\u00e9?<\/p>\n\n\n\n<p>Conhe\u00e7a outras ferramentas integradas com a Dooca Commerce que podem te ajudar na recupera\u00e7\u00e3o do carrinho abandonado:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/dooca.com.br\/integracao\/cartstack\"><strong>CartStack<\/strong><\/a><\/li><li><a href=\"https:\/\/dooca.com.br\/integracao\/mailchimp\"><strong>MailChimp<\/strong><\/a><\/li><li><a href=\"https:\/\/dooca.com.br\/integracao\/rd-station\"><strong>RD Station<\/strong><\/a><\/li><li><a href=\"https:\/\/dooca.com.br\/integracao\/mailbiz\"><strong>Mailbiz<\/strong><\/a><\/li><li><a href=\"https:\/\/dooca.com.br\/integracao\/all-in-mail\"><strong>All In Mail<\/strong><\/a><\/li><li><a href=\"https:\/\/dooca.com.br\/integracao\/dinamize\"><strong>Dinamize<\/strong><\/a><\/li><\/ul>\n\n\n\n<p>Com essas dicas, com certeza a sua Black Friday ser\u00e1 um sucesso!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guia de boas pr\u00e1ticas para o lojista Dooca Commerce<\/p>\n","protected":false},"author":2,"featured_media":647,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[45],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - 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