{"id":615,"date":"2020-08-17T12:00:00","date_gmt":"2020-08-17T15:00:00","guid":{"rendered":"https:\/\/www.dooca.com.br\/blog\/?p=615"},"modified":"2021-05-10T14:18:28","modified_gmt":"2021-05-10T17:18:28","slug":"monitore-buscas-no-seu-e-commerce-com-o-google-analytics","status":"publish","type":"post","link":"https:\/\/www.dooca.com.br\/blog\/monitore-buscas-no-seu-e-commerce-com-o-google-analytics\/","title":{"rendered":"Monitore buscas no seu e-commerce com o Google Analytics"},"content":{"rendered":"\n<p>&#8220;Data is the new oil&#8221; (dados s\u00e3o o novo petr\u00f3leo) \u00e9 uma frase atribu\u00edda ao matem\u00e1tico brit\u00e2nico Clive Humby em 2006, e tem o intuito de demonstrar a import\u00e2ncia dos dados e informa\u00e7\u00f5es para a economia e os neg\u00f3cios na era digital.<\/p>\n\n\n\n<p>Pensando nisso e trazendo para a realidade do e-commerce, \u00e9 de extrema import\u00e2ncia que qualquer neg\u00f3cio tenha a possibilidade de acessar e interpretar os dados gerados pelos usu\u00e1rios em seu canal de venda online. O objetivo disso \u00e9&nbsp;de criar estrat\u00e9gias de venda com base no perfil comportamental de cada visitante do site.<\/p>\n\n\n\n<p>Um forma simples de gerar uma intelig\u00eancia de dados em um e-commerce \u00e9 analisar os termos mais buscados na pesquisa interna do site. Para isso, \u00e9 necess\u00e1rio que o Google Analytics esteja instalado no site.<\/p>\n\n\n\n<p>Para ativar o monitoramento da pesquisa interna pelo Google Analytics, voc\u00ea deve acessar a ferramenta, entrar no painel administra\u00e7\u00e3o, e ent\u00e3o nas&nbsp;<strong>Configura\u00e7\u00f5es da Vista da Propriedade<\/strong>, conforme imagem abaixo.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/dooca.com.br\/files\/files\/1.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Nas configura\u00e7\u00f5es da pesquisa no site, ative o campo &#8220;Acompanhamento da pesquisa no site&#8221; e no campo &#8220;Par\u00e2metro de consulta&#8221; digite a letra &#8220;<strong>q<\/strong>&#8220;. Clique em&nbsp;<strong>Salvar<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/dooca.com.br\/files\/files\/2.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Pronto! Seus dados da busca interna j\u00e1 est\u00e3o sendo monitorados a partir de agora.<\/p>\n\n\n\n<p>Para analisar os dados coletados, voc\u00ea deve acessar o painel&nbsp;<strong>Comportamento<\/strong>&nbsp;&gt;&nbsp;<strong>Pesquisa Interna<\/strong>&nbsp;&gt;&nbsp;<strong>Termos de Pesquisa<\/strong>, conforme imagem abaixo.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/dooca.com.br\/files\/files\/3.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>A partir deste painel, voc\u00ea pode acompanhar os termos mais buscados em um determinado per\u00edodo, comparando com outros, analisando a porcentagem e total de buscas de cada palavra, o tempo de navega\u00e7\u00e3o no site e n\u00fameros de p\u00e1ginas acessadas ap\u00f3s a pesquisa de cada termo, dentro outros tipos de an\u00e1lises, relacionadas ao uso do site ou ao comportamento de compra relacionado a cada termo de busca.<\/p>\n\n\n\n<p>Na imagem abaixo voc\u00ea pode verificar a tela de an\u00e1lise relacionando os principais termos de busca com o total de vendas do site nos \u00faltimos 30 dias.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/dooca.com.br\/files\/files\/4.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Atrav\u00e9s destas an\u00e1lises \u00e9 poss\u00edvel mensurar o quanto de receita cada termo pesquisado gera para o e-commerce, quais os termos que geram maior receita ou maior ticket m\u00e9dio, e s\u00e3o uma excelente fonte de dados para a cria\u00e7\u00e3o de campanhas promocionais ou de an\u00fancios, pois refletem com exatid\u00e3o o comportamento de compra dos usu\u00e1rios durante o per\u00edodo selecionado.<\/p>\n\n\n\n<p>Explorando o recurso de pesquisa interna do Analytics, certamente voc\u00ea poder\u00e1 encontrar outras an\u00e1lises pertinentes ao seu neg\u00f3cio e fazer desta ferramenta uma fonte de intelig\u00eancia para gerar novas vendas para o seu e-commerce.<\/p>\n\n\n\n<p>Este artigo foi escrito por:<br><strong>Odo Reginatto<\/strong>\u00a0<br>Especialista em implanta\u00e7\u00e3o de e-commerce na Dooca Commerce\u00a0|\u00a0<strong><a href=\"https:\/\/www.odo.digital\/\" class=\"broken_link\">odo.digital<\/a><\/strong><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Acesse e interprete os dados gerados pelos usu\u00e1rios em seu canal de vendas online<\/p>\n","protected":false},"author":2,"featured_media":616,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[18,19],"tags":[129,34],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - 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