{"id":2295,"date":"2022-02-11T17:30:00","date_gmt":"2022-02-11T20:30:00","guid":{"rendered":"https:\/\/www.dooca.com.br\/blog\/?p=2295"},"modified":"2022-06-01T16:01:33","modified_gmt":"2022-06-01T19:01:33","slug":"programar-e-qualificar-postagens-redes-sociais","status":"publish","type":"post","link":"https:\/\/www.dooca.com.br\/blog\/programar-e-qualificar-postagens-redes-sociais\/","title":{"rendered":"Como programar publica\u00e7\u00f5es e qualificar conte\u00fados nas redes sociais"},"content":{"rendered":"\n<p>O <a href=\"https:\/\/pt-br.facebook.com\/formedia\/tools\/creator-studio\" class=\"broken_link\">Est\u00fadio de Cria\u00e7\u00e3o<\/a> \u00e9 uma ferramenta essencial para qualquer estrat\u00e9gia de neg\u00f3cio. Com ele, os lojistas podem programar publica\u00e7\u00f5es nas redes sociais, analisar informa\u00e7\u00f5es sobre a intera\u00e7\u00e3o do p\u00fablico com os conte\u00fados e responder mensagens das suas p\u00e1ginas do Facebook e Instagram.<\/p>\n\n\n\n<p>A ferramenta conta com uma interface simples, intuitiva e agrad\u00e1vel para evitar distra\u00e7\u00f5es e confus\u00f5es em rela\u00e7\u00e3o aos elementos das plataformas.<\/p>\n\n\n\n<p>Vale lembrar que esses recursos existem, tamb\u00e9m, na \u00e1rea de administra\u00e7\u00e3o dessas plataformas. Por\u00e9m, \u00e9 muito mais f\u00e1cil acompanhar todas essas informa\u00e7\u00f5es em um \u00fanico lugar, fun\u00e7\u00e3o que o Est\u00fadio de Cria\u00e7\u00e3o faz com muita qualidade.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_32 counter-hierarchy counter-decimal ez-toc-light-blue\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">&Iacute;ndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><label for=\"item\" aria-label=\"Table of Content\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/label><input type=\"checkbox\" id=\"item\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1'><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.dooca.com.br\/blog\/programar-e-qualificar-postagens-redes-sociais\/#Ideal_para_quem_deseja_otimizar_as_publicacoes\" title=\"Ideal para quem deseja otimizar as publica\u00e7\u00f5es\">Ideal para quem deseja otimizar as publica\u00e7\u00f5es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.dooca.com.br\/blog\/programar-e-qualificar-postagens-redes-sociais\/#Recursos_da_ferramenta\" title=\"Recursos da ferramenta\">Recursos da ferramenta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.dooca.com.br\/blog\/programar-e-qualificar-postagens-redes-sociais\/#Como_visualizar_as_informacoes\" title=\"Como visualizar as informa\u00e7\u00f5es\">Como visualizar as informa\u00e7\u00f5es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.dooca.com.br\/blog\/programar-e-qualificar-postagens-redes-sociais\/#Como_programar_publicacoes_nas_redes_sociais\" title=\"Como programar publica\u00e7\u00f5es nas redes sociais\">Como programar publica\u00e7\u00f5es nas redes sociais<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.dooca.com.br\/blog\/programar-e-qualificar-postagens-redes-sociais\/#Instagram\" title=\"Instagram:\">Instagram:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.dooca.com.br\/blog\/programar-e-qualificar-postagens-redes-sociais\/#Facebook\" title=\"Facebook:\">Facebook:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Ideal_para_quem_deseja_otimizar_as_publicacoes\"><\/span>Ideal para quem deseja otimizar as publica\u00e7\u00f5es<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O Est\u00fadio de Cria\u00e7\u00e3o \u00e9 a ferramenta perfeita para donos e administradores de empresas que n\u00e3o t\u00eam tempo de organizar o cronograma de publica\u00e7\u00f5es no Facebook e Instagram ou preferem programar tudo com anteced\u00eancia.<\/p>\n\n\n\n<p>Com ela, voc\u00ea pode gerenciar as publica\u00e7\u00f5es, criar posts instant\u00e2neos ou agendados, produzir conte\u00fados para o Instagram TV, entre outras a\u00e7\u00f5es.<\/p>\n\n\n\n<p><strong>Importante: o Est\u00fadio de cria\u00e7\u00e3o possui uma vers\u00e3o web e aplicativo para <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.facebook.creatorstudio&amp;hl=pt_BR&amp;gl=US\" class=\"broken_link\">Android<\/a> e <a href=\"https:\/\/apps.apple.com\/br\/app\/creator-studio-from-facebook\/id1487523386\" class=\"broken_link\">iPhone (iOS)<\/a>.<\/strong><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Recursos_da_ferramenta\"><\/span>Recursos da ferramenta<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A plataforma disp\u00f5e de recursos como a veicula\u00e7\u00e3o de an\u00fancios com defini\u00e7\u00e3o de p\u00fablico-alvo direcionado, realiza\u00e7\u00e3o de testes A\/B para controlar o desempenho dos seus posts e campanhas, mecanismo para auxiliar na otimiza\u00e7\u00e3o de custos de investimentos nos an\u00fancios.<\/p>\n\n\n\n<p>Organize seu conte\u00fado em uma \u00fanica tela e confira o n\u00famero de visualiza\u00e7\u00f5es das suas publica\u00e7\u00f5es, quantidade de cliques, entre outras m\u00e9tricas.<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode rastrear seguidores e conhecer seus interesses em rela\u00e7\u00e3o \u00e0s suas publica\u00e7\u00f5es e responder mensagens recebidas pelo Facebook e Instagram.<\/p>\n\n\n\n<p>O Est\u00fadio de Cria\u00e7\u00e3o ainda possui uma cole\u00e7\u00e3o de sons livres de direitos autorais. Essas m\u00fasicas podem ser usadas para enriquecer seus conte\u00fados.<\/p>\n\n\n\n<p>Todas essas funcionalidades s\u00e3o gratuitas!<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Como_visualizar_as_informacoes\"><\/span>Como visualizar as informa\u00e7\u00f5es<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Entre na se\u00e7\u00e3o de informa\u00e7\u00f5es para visualizar o resultado das suas campanhas de marketing digital. Confira as m\u00e9tricas dos seus ganhos estimados e informa\u00e7\u00f5es avan\u00e7adas sobre seus p\u00fablicos do Facebook e Instagram.<\/p>\n\n\n\n<p>Entenda quem s\u00e3o seus seguidores, quando eles s\u00e3o mais ativos, as a\u00e7\u00f5es que mais engajam o p\u00fablico, seu alcance e as impress\u00f5es dos conte\u00fados.<\/p>\n\n\n\n<p>A guia de informa\u00e7\u00f5es apresenta dados sobre:<\/p>\n\n\n\n<ul><li>Desempenho: m\u00e9tricas de desempenho de v\u00eddeos compartilhados e publicados nas p\u00e1ginas do Facebook e Instagram;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"461\" src=\"https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2022\/02\/Desempenho-1024x461.png\" alt=\"\" class=\"wp-image-2296\" srcset=\"https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2022\/02\/Desempenho-1024x461.png 1024w, https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2022\/02\/Desempenho-300x135.png 300w, https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2022\/02\/Desempenho-768x346.png 768w, https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2022\/02\/Desempenho-450x203.png 450w, https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2022\/02\/Desempenho-780x351.png 780w, https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2022\/02\/Desempenho.png 1344w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul><li>Fidelidade: acompanhe sua conquista de novos seguidores, a frequ\u00eancia que est\u00e3o assistindo e quanto tempo gastam assistindo.<\/li><\/ul>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Como_programar_publicacoes_nas_redes_sociais\"><\/span>Como programar publica\u00e7\u00f5es nas redes sociais<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Al\u00e9m de criar e agendar postagens do Instagram e Facebook em um \u00fanico ambiente, \u00e9 poss\u00edvel fazer <a href=\"https:\/\/www.dooca.com.br\/blog\/7-ferramentas-gratuitas-redimensionar-imagens\/\">edi\u00e7\u00f5es nas imagens<\/a>, o que facilita a vida de quem n\u00e3o tem afinidade com ferramentas mais complexas.<\/p>\n\n\n\n<p>O Est\u00fadio de Cria\u00e7\u00e3o entende as caracter\u00edsticas e necessidades de cada plataforma, ajudando no ajuste dos detalhes do seu conte\u00fado.<\/p>\n\n\n\n<p>Confira como \u00e9 f\u00e1cil programar suas publica\u00e7\u00f5es atrav\u00e9s do Est\u00fadio de Cria\u00e7\u00e3o:<\/p>\n\n\n\n<ul><li>Abra seu Facebook, clique em &#8220;P\u00e1ginas&#8221;, escolha sua marca e clique em \u201cEst\u00fadio de Cria\u00e7\u00e3o\u201d. Ou acesse o link <a href=\"https:\/\/pt-br.facebook.com\/formedia\/tools\/creator-studio\" class=\"broken_link\">https:\/\/pt-br.facebook.com\/formedia\/tools\/creator-studio<\/a>;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"357\" height=\"611\" src=\"https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2022\/02\/Estudio-de-criacao.png\" alt=\"\" class=\"wp-image-2297\" srcset=\"https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2022\/02\/Estudio-de-criacao.png 357w, https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2022\/02\/Estudio-de-criacao-175x300.png 175w\" sizes=\"(max-width: 357px) 100vw, 357px\" \/><\/figure>\n\n\n\n<ul><li>Escolha qual rede social voc\u00ea vai usar para programar seus posts atrav\u00e9s dos \u00edcones;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"179\" height=\"41\" src=\"https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2022\/02\/rede-social.png\" alt=\"\" class=\"wp-image-2298\"\/><\/figure>\n\n\n\n<ul><li>Clique em \u201cCriar Publica\u00e7\u00e3o\u201d, vis\u00edvel no canto superior esquerdo;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"219\" height=\"126\" src=\"https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2022\/02\/criar-publicacao-face.png\" alt=\"\" class=\"wp-image-2299\"\/><\/figure>\n\n\n\n<ul><li>Carregue sua publica\u00e7\u00e3o e adicione a legenda. Depois disso, v\u00e1 no canto inferior direito e clique no \u00edcone da flecha para programar sua publica\u00e7\u00e3o;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"395\" height=\"298\" src=\"https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2022\/02\/programar-insta.png\" alt=\"\" class=\"wp-image-2300\" srcset=\"https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2022\/02\/programar-insta.png 395w, https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2022\/02\/programar-insta-300x226.png 300w, https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2022\/02\/programar-insta-280x210.png 280w\" sizes=\"(max-width: 395px) 100vw, 395px\" \/><\/figure>\n\n\n\n<ul><li>Ap\u00f3s escolher a data, clique em programar. Sua publica\u00e7\u00e3o ficar\u00e1 dispon\u00edvel na Biblioteca de Conte\u00fado.<\/li><\/ul>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Instagram\"><\/span><strong>Instagram:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"434\" src=\"https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2022\/02\/biblioteca-de-conteudo-insta-1024x434.png\" alt=\"\" class=\"wp-image-2301\" srcset=\"https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2022\/02\/biblioteca-de-conteudo-insta-1024x434.png 1024w, https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2022\/02\/biblioteca-de-conteudo-insta-300x127.png 300w, https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2022\/02\/biblioteca-de-conteudo-insta-768x325.png 768w, https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2022\/02\/biblioteca-de-conteudo-insta-450x191.png 450w, https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2022\/02\/biblioteca-de-conteudo-insta-780x330.png 780w, https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2022\/02\/biblioteca-de-conteudo-insta.png 1301w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Facebook\"><\/span><strong>Facebook:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"414\" src=\"https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2022\/02\/Frame-3-1024x414.png\" alt=\"\" class=\"wp-image-2306\" srcset=\"https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2022\/02\/Frame-3-1024x414.png 1024w, https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2022\/02\/Frame-3-300x121.png 300w, https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2022\/02\/Frame-3-768x310.png 768w, https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2022\/02\/Frame-3-450x182.png 450w, https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2022\/02\/Frame-3-780x315.png 780w, https:\/\/www.dooca.com.br\/blog\/wp-content\/uploads\/2022\/02\/Frame-3.png 1334w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Agora que voc\u00ea sabe como <a href=\"https:\/\/etus.com.br\/blog\/como-fazer-agendamento-de-tiktok-na-etus\/\" class=\"broken_link\">programar publica\u00e7\u00f5es<\/a> nas redes sociais, chegou o momento de impulsionar sua loja virtual compartilhando conte\u00fados de valor para seus seguidores.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e2e2e2\">Se voc\u00ea ainda n\u00e3o tem uma loja virtual, <a href=\"https:\/\/contas.dooca.store\/dc-admin\/cadastro?origin=dooca-direct&amp;utm_source=google&amp;utm_medium=blog-organico&amp;utm_campaign=programar-publicacoes\" class=\"broken_link\">comece agora mesmo com a Dooca<\/a> e aproveite todos os recursos da nossa plataforma!<\/p>\n\n\n\n<div class=\"wp-container-1 wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link broken_link\" href=\"https:\/\/contas.dooca.store\/dc-admin\/cadastro?origin=dooca-direct&amp;utm_source=google&amp;utm_medium=blog-organico&amp;utm_campaign=programar-publicacoes\" rel=\"\">QUERO VENDER PELA INTERNET COM A DOOCA!<\/a><\/div>\n<\/div>\n\n\n\n<ul class=\"wp-container-2 wp-block-social-links alignright\"><li class=\"wp-social-link wp-social-link-facebook wp-block-social-link\"><a href=\"https:\/\/pt-br.facebook.com\/dooca.commerce\/\"  class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-instagram wp-block-social-link\"><a href=\"https:\/\/www.instagram.com\/dooca.commerce\/\"  class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 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